The 5,152
pixel gap
Your 576 reviews sit 5,152 pixels below the fold. Every paid visitor decides without them.
Put your own numbers in
We cannot see your analytics, so these are not your figures. Change them to your real ones. This is arithmetic, not a forecast and not a promise of a result. The 0.3 point default is a placeholder we chose, not a measured or predicted lift, and we have no basis for claiming any particular number. Set it to whatever you would actually believe, including zero.
Most DTC brands freeze page changes before Black Friday on 27 November 2026. A change shipped in September compounds across the whole quarter. The same change in late November does not ship at all. That is a scheduling reality, not a scarcity tactic.
Where the page actually puts things
vertical position, mobileA visitor arriving from a paid ad sees the first 844 pixels. Everything below that line costs a scroll, and every scroll costs visitors. Here is where the two elements that close a sale actually sit.
of scroll
Three findings
measured, not opinionThe buy action is below the fold
Costs a scrollPaid traffic lands and cannot buy without scrolling. ADD TO CART at y=1,366px · fold at 844px
No proof in the first screen
5,152px away576 reviews exist and none of them are visible where the decision gets made. first proof element at y=5,996px
The ad’s promise is not repeated
Message gapThe ad sells taking control of testosterone under stress. The first screen opens with a product name and a navigation menu.
A sticky mobile CTA is already present
WorkingThe page does carry a persistent buy control. It is the only part of the mobile buying path that already does its job.
The rebuilt first screen
same 844px, everything that closes a sale inside itTake control of your testosterone levels.
Work. Lack of sleep. Overtraining. An all-natural formula built for men carrying that load.
The headline becomes the ad’s promise
The product name moves to an eyebrow. The first thing read is the reason they clicked, in the ad’s own words.
576 reviews move up 5,996 pixels
The proof already exists. It just sits nine screens from the decision. Rating and count now sit directly above the buy control.
Add to cart clears the fold
From y=1,366 to inside the first screen. No scroll between the ad click and the purchase.
Risk reversal sits under the button
Shipping and returns answer the last two objections at the moment of the click, not in a footer.
Shipping, returns and formulation wording above are placeholders pending confirmation by the brand. Nothing ships as fact without written sign-off.