The 82-pixel
miss
Your Add To Cart misses the fold by 82 pixels. Everything else is right, and the sale still needs a scroll.
Put your own numbers in
We cannot see your analytics, so these are not your figures. Change them to your real ones. This is arithmetic, not a forecast and not a promise of a result. The 0.3 point default is a placeholder we chose, not a measured or predicted lift, and we have no basis for claiming any particular number. Set it to whatever you would actually believe, including zero.
Most DTC brands freeze page changes before Black Friday on 27 November 2026. A change shipped in September compounds across the whole quarter. The same change in late November does not ship at all. That is a scheduling reality, not a scarcity tactic.
Where the page actually puts things
vertical position, mobileA visitor arriving from a paid ad sees the first 844 pixels of a page that runs 10,342 pixels long. This page gets closer than most: its proof clears that line with room to spare. Its buy button does not, by 82 pixels.
Six findings
measured, not opinionThe buy button sits just past the fold
82px shortPaid traffic lands and still needs a scroll to buy, but barely. Add To Cart at y=926px · fold at 844px (390×844)
Proof already clears the fold
Working159 reviews are visible before the buy decision is even made. This is the one place a rebuild would otherwise have to fix, and it already doesn’t need it. first proof element at y=653px, fold at 844px
Eight fields stand between browsing and buying
Form frictionA search box, two variant pickers, a subscription selector counted twice, and a name/email capture form all sit inside the path to a purchase. 8 visible form fields, every viewport measured
The ad’s own claim never reaches the page
Message gapThe ad promises specific muscle-growth and recovery benefits. The first screen that ad click lands on opens with a product name and a price block. first screen: “Growth 159 Reviews No Artificial Sweeteners One-Time Purchase $69.99”
A sticky buy control is already live
WorkingOn a page that runs 10,342 pixels, a persistent buy bar is exactly what a page this long needs. It already has one. hasStickyCta = true, mobile-390 and mobile-430
Four accessibility violations are critical
axe-coreScreen-reader and keyboard users hit unsupported ARIA attributes, an unlabeled image and an unnamed select control before they ever reach the buy button. 7 violations: 4 critical, 1 serious (color-contrast, 26 nodes), 2 moderate
The rebuilt first screen
same 844px, everything that closes a sale inside itGrowth
Promotes Lean Muscle Growth, Accelerates Muscle Recovery, Enhances Strength & Endurance
The ad’s claim moves into the first screen
The live page’s first screen never repeats the ad’s own promise. The rebuild places it directly under the headline, in the ad’s own words.
Proof stays exactly where it already works
159 Reviews already sits above the fold. Unlike a page where proof has to travel six screens, here it only needed to survive the rebuild instead of getting pushed down by it.
Add to Cart clears the fold by 82 real pixels
From y=926 to inside the 844px screen. The gap here was never a canyon. Closing it took spacing discipline, not a redesign.
Eight fields become one path
Search, two variant pickers, a doubled subscription selector, and a name/email form all sat inside the buying path. The rebuild keeps variant and quantity, and drops the rest below the fold.
The page’s own shipping and cancellation copy sits under the button
Free USA Shipping Over $99 and Cancel or pause anytime are already written and already true. They were just never positioned to answer the objection at the moment it appears.
Every line of copy above is quoted directly from the brand’s own ad or its own live page: the promise line, the trust badges and the shipping copy. Nothing here is invented. Anything not sourced this way would need written brand confirmation before it ships.